Kydosa case study

Protein Co outcome twin

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Problem frame

Planning is still wired for scarcity, but the constraint moved to demand quality.

Protein Co's legacy ontology treated retailer POs and co-man capacity as planning truth. Most weeks now need better demand sensing, while summer still carries real supply pressure from seasonal protein and co-man constraints.

150-180dingredient to shelf
~50%RTD capacity at Co-Man 1
summerseasonal supply exception
weeklylocked command plan

Ontology map

Constraint flip

The operating constraint moved from scarce supply to noisy demand signals, with summer retained as a supply-sensitive exception.

2021-2023Supply-constrained2024-2026Constraint flipNEXT OPERATING MODELDemand-signal improvementsRetailer POsshipment proxyAseptic scarcityprotein + fill linesCapacity opens+20-30% by mid-2024Demand quality bindsde-stock breaks signalSummer pinchseasonal supply exceptionDaily POSretailer x SKULoyalty + webconsumer contextSnowflake MLfused demand modelOutcome twin plandemand-led + supply-aware

Outcome twin value

Make the right flavor, in the right region, for the right store.

The outcome twin protects revenue by preventing avoidable stockouts and protects cost by reducing transfers, markdowns, and trapped inventory when flavor demand splits by geography.

Revenuecapture store-flavor demand
Costavoid waste and moves
Regionbalance East / West demand
Flavormatch strawberry, chocolate, LTOs

Value tree

Cost and revenue branches

Key metric: store-flavor service. Key failure mode: Strawberry sold out in the East with excess in the West, while Chocolate is reversed.

Outcome twinvalueweekly feasible planRevenuecapture demandCostavoid waste + movesOn-shelf availabilityby store, week, flavorFlavor-store matchright item, right shelfPromo + LTO captureupside without stockoutTransfer avoidancefewer emergency movesMarkdown/write-offless trapped inventoryRun + freight costco-man and lane fitKey revenue metricStore-flavor servicefill rate at retailer x region x SKUExample mismatchStrawberry sold out East / extra West;Chocolate is reversed.Key cost metricImbalance costtransfer miles + markdown + lost sale
Store-flavor serviceAre the right flavors in the right stores?
Regional imbalanceWhere do stockouts and excess inventory coexist?
Avoidable transfer milesHow much movement is caused by bad placement?
Gross margin savedLost sales + freight + markdowns avoided.